In business it’s easy to become demotivated by making your business too complex. To succeed it’s important you find a way to keep the overview, get back to basics and understand exactly what the important elements are in your business that you want to be focusing on.
Get Access To Outside Information
You’ve got to keep yourself motivated by listening to outside information. This is a must. It helps you to broaden your perspective and puts what you are doing into a wider context.
If it’s about building your business, learn from those who are successful, and who have built successful businesses. Decide what success means for you, and focus on that whilst taking on board what others say. Investing a small amount of money in order to get the information needed that’s going to widen your view will pay you in the long run.
Want To Do Something Different
You also need to want to do something different from what you’re currently doing. If you are in business, and you want to expand your income by doing the same as what you’re currently doing, chances are that income is going to stay the same.
Unless you have a strong desire to move beyond what’s comfortable and familiar to you, things probably won’t change much on the income and profit front.
You have to make business a priority in your life. That means that you have to study it, get to understand it inside out, and keep going until creating a thriving business becomes second nature to you. This may well involve you, again, doing things that you wouldn’t normally do:
- Listening to audios on business development or watching videos
- Going to training seminars
- Getting some coaching, mentoring or business advice
- Learning new material
- Trialing and testing things that may or may not work out
It is all part of the business journey, and you have to be OK with all of this.
Be Prepared To Take Calculated Risks
In order to be successful in business, you have to be willing to take risks. Your business will get to a stage where either you need to invest more into it to get the resources you need to expand. This could be:
Not wanting to make those investments may mean you are stifling the development of your business.
You may well find that you are faced with cashflow issues for instance, where there’s no physical money available in the business to pay the bills that are coming in. You may need to make a decision in that moment that you need a quick loan. But the risks you take need to be calculated.
Are you guaranteed the level of income you need in the next six months, year or five years to cover the loan repayments? If not, is it wise to take out the loan? If you can’t see any funds coming in on the horizon to cover the bills that are facing you, you have to take a cold hard look at your entity and ask yourself whether you have a business or a hobby.
Ask Your People
You have to go out and physically ask people to buy what you have to sell. You have to ask people whether they even want what you’re selling. If they don’t, and you’re passionate about the thing you’re trying to sell, you have to sell to them exactly what they’re going to get out of investing in your product or service.
If they are still not interested, maybe what you have is, again, an expensive hobby. You need to make that decision. Maybe you need to keep the hobby and find something else you’re passionate about to sell.
If you have nothing else right now, partner with someone who has. If what you have to sell is not quite what people want then tweak what you have (asking people as you go along) until it matches what they want.