Author Archives: kentang123

6 Ways To Spot A Legitimate Home Business Opportunity

The best home business opportunity for one person may be completely different to another. We all have different likes, dislikes, skills and abilities. However, many potential home based entrepreneurs are often put off starting any type of business because they just don’t know what is legitimate or what is a waste of time and money.

The internet does offer many legitimate home based business opportunities but make sure you do your homework first before committing to anything that you may come to regret. Here are 6 ways to spot a legitimate online home business from something that is most likely phony and best avoided.

1. Can You Contact The Business?

A legitimate home business opportunity will make it easy for you to contact the owners or their support team. At minimum, there will be a real business website with a real business email address. If you search online you should be able to find out more information about the business and how it operates.

2. Are You Promised That You’ll Get Rich Quick?

Any home business opportunity that promises you’ll become rich overnight is not for real. Running your own home business involves skill and work to make money. It’s not possible to start a business, do nothing and earn huge amounts of cash.

3. Is There A Money Back Guarantee?

An investment in a home business opportunity is regarded as normal. Having said that, some unscrupulous opportunities only want your money. Always ensure that you can get a full refund for any investment within a certain period of time if you find that it’s not for you.

4. Does It Sounds Too Good to Be True?

Take time to research the company. Do your due diligence and walk away if you can’t prove they’re legitimate.

5. Are You Pressured To Act Now?

Don’t be forced into making a decision if you’re not ready. If you’re told that you must act immediately or lose out forever then something’s not right. A real home business opportunity is going to be there tomorrow.

6. Have You Been Offered You A Position You Didn’t Apply For?

This occurs sometimes when you submit an application for a real business opportunity online. Your information is hacked and you are sent an offer about a completely unrelated business that is offering you easy money for very little effort. If this happens, just refer back to the points above.

Regardless of your age, education, technical skills or qualifications there are no specific requirements for being a successful online entrepreneur. However you will be more successful with a solid business model to work from, clear direction, training and support. If you don’t know where to start or you’re not achieving the online success that you want, check out the FREE Online Business Video Series at

04 Jun 2016

7 Things Successful Small Business Owners Do

If you’re stuck wondering how to be a successful small business owner, know this: running a small business often simply means making good use of successful small business ideas. Successful small business owners face many ups and downs throughout their work. They know that small business ideas cannot turn out successful unless they use the proper approach and strategies.

If you want to be one of the few successful small business owners, remember that having a good strategy is crucial. Without the right strategy and a proper approach, you are not likely to achieve your goal.

Some small business owners manage to overcome their everyday challenges, while others seem to give up after a while. So, let’s find out what successful small business owners do differently from the unsuccessful ones. Let’s turn their experience into your success through your small business ideas.

1. MAKE ANNUAL REVISIONS OF YOUR BUSINESS PLAN AND BUDGET

Every business goes through changes every now and then, including your small business. For this reason, your business plan and budget should be somewhat flexible to bear such changes along with your business goals. Without revising your business plan and budget, you shouldn’t expect your business to flourish and expand.

The flexibility of your business plan will help you avoid and overcome the eventual unpleasant surprises on the market. Also, such flexibility will give you some time to adjust to certain changes you may experience on your way.

Every business experiences both success and failure points each year. In order to detect and estimate these points, you should revise your budget and business plan every year. While revising, you should check if you are still going in the right direction. If not, you may need to make some changes and adjustments to achieve better results in the upcoming period.

Successful small business owners don’t hesitate to reallocate funds, if that is what it takes to achieve success. In order to increase profits, after they conduct a business revision, smart business owners define and implement the necessary changes immediately.

2. UPDATE YOUR OFFER AND ADD VALUE TO IT

People change, as do their needs and habits. As soon as you notice that you aren’t selling as much as you used to sell before, it is time to make changes. If people aren’t purchasing what you currently have to offer, that’s a clear hint that something needs to be done.

A simple price cut may be the first thing that comes to your mind. As much as lower prices may seem more appealing to your customers, they also point to a devaluation of what you offer. Devaluation of your products or services is never a good thing, so try doing just the opposite – add value to your offers.

The best way to update and add value to your products and services is by developing new offers. If possible, try to offer something completely new to your customers. You could offer product bundles, training programs and workshops, and so on.

3. DARE TO BE DIFFERENT

Most successful small business owners believe in daring to be different. They know their target consumers. Trying to target everyone and anyone as a consumer will get you nowhere fast. Instead of trying to make products for the masses, focus on a clearly targeted community and grow with it. Once you target your consumers, it is easy to understand their needs.

Understanding your consumers is the secret to a successful business. When you know their needs, you can modify your products and services in order to satisfy them. Satisfied consumers will not only become your regulars, but they will also spread the word about what you offer. This may become the best marketing strategy for your business.

Spreading the word about your products or services is called a referral marketing strategy. It’s been proven that most of the faster growing small businesses turn to this kind of marketing rather than relying on traditional advertising.

4. KNOW YOUR COMPETITION

Successful small business owners know their competition. They know that keeping an eye on the competitors and understanding their policy and pricing is crucial to the business. It is wise to consider your direct competitors in your area, as well as indirect competitors.

A direct competitor offers the same primary services to the same target group as you, and they are easy to follow on the market. However, an indirect competitor company offers the same or similar products as a segment of a wider product or service offering.

In some cases, the indirect competitor may offer a product that is an applicable substitute for the original product. Successful small business owners know how to position their company against the indirect competitors. They take both types of competing companies seriously and they account for them in their annual business plan.

5. HIRE THE RIGHT PEOPLE

Even though hiring the right people for your business sounds obvious, it can be a really tough job for small business owners. Also, not hiring the right people could be a huge downfall for a small company. People who don’t share the concept of your business approach and goals are not the type of people you want to engage in your business.

Candidates who don’t have the right temperament, skills, or talent for the job position that you offer can be too pricey for your company. Having the right people in the right job positions can make your company outstanding. Exceptional companies recruit exceptional people.

6. ACCEPT TECHNOLOGY CHANGES

Technology changes on a regular basis nowadays. Successful business owners are very well aware of that, so they change accordingly. Doing things the way they were done years ago will not provide the same success nowadays.

Accepting technological improvements can help your company become more effective and efficient. Keep yourself informed about the latest in new technology, and the improved solutions it brings. Choose the most appropriate ones for your business and adopt them. Your customers will be grateful and you’ll experience great benefits.

7. TRUST YOUR INTUITION

If you believe your intuition has been serving you well so far, listen to your inner voice carefully. Your instincts can lead you a long way. If you still feel strongly about something, regardless of the lack of facts or data – act on it. What seems right for other businesses doesn’t necessarily mean that it will work for you as well.

Relying on intuition is often the first step out of your comfort zone, and the first step towards becoming a leading company on the market. While you watch your business grow and spread, remember that having faith in yourself and the business you are running is crucial. Being aware of your inner voice can lead you to making business decisions with more confidence and a greater success rate.

Torchlite is evolving the way businesses go to market. By seamlessly connecting digital marketing experts and business owners through our application, we make building effective digital marketing campaigns easy – driving leads, online traffic, customers and revenue. Let’s get ignited.

04 Jun 2016

Business Networking Made Easy

After years of networking to win business and meet new contacts I appreciate that the thought of attending business networking events and meeting new people to win business can be very uncomfortable for many people so they simply don’t do it. BUT it doesn’t need to be. Networking is simply about this:

Remember that people have 3 fundamental psychological needs

To feel loved

To feel valued and important

To feel that we belong

So when meeting new people and existing contacts at social and business networking events you just need to follow the… Be, Do, Have formula for success

BE

Be nice & be yourself because people buy people. When you are sincere and natural it is far easier for the people you meet to get to know you and build rapport with you.

Be interested & show you care by asking more questions about them and their business and interests rather than focusing on your needs and dominating the conversation. We all learn more when we are listening and the other person feels that they have had an enjoyable conversation when they feel listened to and that their opinion matters.

Be Honest because people need to feel comfortable and establish trust before they commit to working with you and recommending you to their family, friends and business contacts.

DO

Do help people unconditionally without leaving them feeling that they owe you because a gift (your help) is appreciated and builds trust and respect while a debt (someone owing you something) puts pressure and a feeling of burden and inequality onto a relationship.

Do what you say you are going to do because this is a mark of your integrity and confirms that you mean what you say.

Do it when you say you will because timing is important when building trust and very often you will find that some things are time sensitive.

HAVE

Have faith in the power and value of reciprocation – help first and you will be helped later because the more people you help and the more help you give, the more people notice you and value you. The more they appreciate you, the more they feel similarly motivated to help you succeed as well.

Have patience – be a relationship farmer (sow, feed, tend and harvest) and not a hunter (stalk, select, target, shoot and kill). Farmers invest time, energy and resources for the long term and gain a bigger return over a longer period of time. Hunters target their prey and have to keep repeating the process to survive.

Have time for people – because everyone matters. You never know who knows who and you always judge people at your peril. Make time for people and talk to them and about them as you wish for them to treat you.

04 Jun 2016